Atmosphere: I Can Feel It In The Air

As I scratched my ear and scratched my noise, I developed the idea behind my new post. After writing my last blog entry I felt like I was jumping ahead or I was missing something or a key step. Then it came to me. Where, might you ask, at work of all places. As I walked into work after a day that had went seemingly well, my first step in the door slandered my demeanor. I started to get the feeling that I always get at work, which is, why am I here, Then it came to me, not why am I at work, but the idea behind my next blog post.

Just as when I was walking into work, I thought about the atmosphere that surrounds me when I first walk into a nightclub. We live off first impressions. First impressions decide who we are going to marry, what car to buy, where to live, and what to eat. A good first impression can go a long way in deciding what your opinion will be. So the same state of mind is developed when we first walk into a nightclub. We look around, see the surroundings, and absorb the atmosphere.

Atmosphere can be defined as the air or climate in a particular place. But the definition that we are searching for is a special mood or character associated with a particular place. So when I walk into a nightclub the first impression that draws to me beyond the women, the alcohol, the lights, is the presence. You don’t want to have a place of business where it is either to dark or too much light, a lot of people or too little, too sophisticated or not sophisticated enough.

You may be wondering how does this apply to business. First is the positive effect that a sociable nightclub can have on those owners. If you build a good brand within your club it will attract people who wish to have the lifestyle that you present. The atmosphere of the nightclub is important because that is where people draw their first conclusion. Take it from some one who knows, the aura and the atmosphere of the club can determine if ill stay in the club and if I will ever come back.

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Posted by on July 28, 2011 in Uncategorized


Using Nighscene in Enticing Investors

Most of the time when we think about nightclubs we get the perception that it is a place where young people go to party, drink, and forget their problems. if this is the conclusion that you have reached, then you are absolutely correct. You will get no argument from me on that subject. But cant it also be used to entice and lure probable investors.

Business should always remain business and I am a really strong proponent of that. But for some investors it is vital to close the deal outside the corporate structures. This is where a nightclub can come into full force. It gives people a oppurtunity to learn about one another through interaction that you would receive in a business room. Certain investors need that extra push in order to get them to invest in you.

Foreign investors have a thought in their mind about the allure that surrounds the American nightlife. If done in the right club, a certain nightlife aura could be exactly what you need to draw in that big account. Do it in a setting that favors you and make sure that you are still professional, event though you allow your personal side to be seen. In the end, all you have to do is draw in the money.

So you may ask where the idea for this post came from? In my mind I feel that a night club could be just the right place where people can interact with one another. The key aspect that you have to understand is that you must still keep the situation in place professional. So much of the time the club scene is only used partly for some of the good that can come of it. Where am I going with this? As i reach for my own endeavors in such businesses, this will be a question I ask myself.

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Posted by on July 27, 2011 in Uncategorized


The Intro: Gneiss

Can you remember the last time that you were at a club? Well if your experience was anything like some of the ones that i have had, then the answer is simply no. First off, you may be wondering what is Gneiss. Gneiss is defined as, Gneiss (“nice”) is a rock of great variety with large mineral grains arranged in wide bands. It means a type of rock texture, not a composition. You may be wondering what does this have to do with my post? The answer is, absolutely nothing. Only that this is the name of my brand and hopefully someday my line of clubs. So let me begin….

The readings that you will find from me will revolve around the aspect of nightlife. Now i know when most think of nightclubs they associate that with drunkenness, adolescence, and loud music. There is also another hidden aspect revolved around networking, socializing, and letting loose. For me, being a young man who will soon have his degree in Business Management and has hopes of starting his own business one day, the nightclub not only reflects a good time but a way to network with new employees, old employees, and others in your business field.

The purpose of my postings will reflect on how to use the nightclub or nightlife in the advancement of your business. Also with my future endeavors in the business field, I will discuss the business aspects, running and maintenance, new technologies, and other related topics. My hopes are that this can lay a canvas for me in the future.

Have you ever wondered what the nightlife is really about? Well my hope is that i can tell you how to move your career forward by engaging in such a lifestyle. while i educate the people who are reading my postings, i also hope to educate myself along the process. Not only to provide a guide to nightlife or nightclubs, but how you can further yourself in that business in the future. This will work as a stepping stone to my own future and hopefully the future of others.


Posted by on July 23, 2011 in Uncategorized